SPC is a student-exclusive membership that provides 450+ exclusive discounts and special offers online & in-store for brands at retailers across Canada. As part of this campaign, SPC wanted to showcase the variety of different stores within the Eaton Centre that accept the SPC Card.
SPC was looking to generate awareness through a custom Reel/TikTok to showcase how SPC can be used at different merchants.
"I had the pleasure of working with Todotoronto on a Back-To-School campaign with SPC. Todotoronto was extremely professional and were able to put together a social giveaway campaign with a tight turnaround. The entire process was very thorough, from the introduction, to brainstorming to the post campaign analysis. The content shot (video, post + stories) were very well produced, the messaging fit our objectives perfectly and we loved the results we saw! We saw a great boost in social following, and lots of traffic being driven to our site. We will be continuing to work with them in the future, and suggest you do the same."
Nadja Roberts, SPC
We created a custom TikTok/Instagram Reel to build hype, and then ran a giveaway of a $500 SPC cash prize. Across Tiktok and Instagram Reels, it was a very successful campaign reaching over 100k+ people in Toronto and the GTA.
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